Green and Sparkle House cleaning Business plan(6),英国作业|代...

来自 : www.ukassignment.org/ygkczy/21 发布时间：2021-03-25

Accordingtothesizeandthebasicoperatingcostsformybusiness,￡80,000willbeborrowedfromthebank.Afterforecastingtheprofitandlossstatement,balancesheet,cashflowforthefirstyearandthesecondyear,theresultsdemonstratethatourbusinesscanmakeprofitfromthefirstyearwith￡16,336.Besides,thebreakevenanalysisalsoshowsthatwecanbreakeveninthe8.65month.Incomparison,theprofitfromyear2is￡28205.5,whichincreases1.73%oftheprofitfromfirstyear.

Theseresultsareshowingoptimisticofthefinancialsituationinthesetwoyears.

7.2Saleforecast

Thenoteswhichwillbeusedinthefollowingforecastswillbeprovidedinappendixone.

7.21Pricing

Ournatureofbusinessislabourintensive,whichsuggeststhattheexpenseonstafftakesupalargeproportion.Hence,theprofitmarginsareslightlyreducedduetothehighstaffcosts,andthepaymentforlabourcantakeup80%oftheexpensefromthecustomers(Mintel,2009).

Asthemarketresearchabovementions,thecleaningindustryisextremelycompetitive,andthemaincompetitorsarethesmallandlocalcompaniesandthefranchiseoperations.Ourcompanypriceschemewillbebasedontheestimatednumbersofhourspercleaningservice.Therefore,ourpricewillbebasedonthecompetitors prices,targetsegmentincome,thefixedcostsofthebusinesstoconstructthepriceset.Thepriceofeachservicewillbeprovidedasfollows.

Theyearoneservices

●Regularhousecleaning￡38

●Deepcleaning￡43

●Springcleaning￡45

●Afterpartycleaning￡28

●Movein/Moveoutcleaning￡50

Thenewservicesinsecondyear

●Carpetcleaning￡45

●Commercialcleaning￡55

Theyearonecashflowisdemonstratedintheappendix3.Thesalesofthecleaningserviceswillbevariedindifferentperiod;therearemoresalesintheseasonalchanging,thefestivalsorholidays.Theadvertisementpromotionandthesalespromotioncanfacilitateourbusinesstoincreasethesales,thereforethesalesatthebeginningcouldbehigherinpractically.Weassumedthatthecleaningsuppliesare20%ofthesales.Thecashflowalsoshowsthatthewagesisthehighestexpenditureinourbusiness,butthegoodmanagementcanhelpustoattaintheprofit.Continuously,theclosingbalanceinthelastmonthis75345.

Theuniformcostisbasedonthe￡35each,andeachemployeewillhave3uniforms.Thetotalamountof￡525isfor5people,becauseweneedtopreparetheuniformstothe2partemployeesaswell.Astable5showsthat,weassumethatthedebtorstakeupthe1.5%ofthesales,andthissortofpaymentisspeciallyforthecommercialcleaning.Inthefirstyear,wealsodosomeregularcleaningforthesmalloffice.

Wepredictedthatthesalesinyear2willbethe1.75%ofthesalesinyearone,sincewewillcreatetwonewservices.Thetwonewservicesarecarpetcleaningandthebigofficecleaning.Thus,wewillinvestanother￡4000inthecleaningequipmentstobuythecarpetcleaningmachines.Besides,weconsideredthatthewagesmightbeaffectedbyvariousfactors.Forexample,thecompetitorsmightimprovethewagestotheexperiencedworkers.Hence,wepredictedthatthewageshouldbeimproved8%,thismeansthatthefulltimeemployeeis￡12.96perhour,whiletheparttimeis￡8.64.Theprofitinsecondyear￡28205.5,whichisbetterthanfirstyear.

Continuously,thecashflowisattachedin.Thetermof otherexpense inthemeansthatIwillbuyanofficeinthesecondyear,andtheexpenseis￡9000.Inthisyear,therewillbe5employeesinourcompany,sothewagesarehigherthanbefore.

Thebreakevenanalysisshowsthatwecanactuallybreakeveninthemonth8.65,whichisnearlytillthemonth9.Hence,itmeansthatIwillmakeprofitfromthemonth9,butwehavetokeepondevelopingourbusinessinthefutureaswell.

Futureproblems:

Difficulties:

-Inthelongrun,thewagesoftheemployeesmaybehigher,whichitisdifficultfortheSMEtoprovidetoohighsalary.

WorstCasescenario:

-Alackofrevenuewilldirectlyaffecttheoperating,eventhebankruptcy.

8References:

Anderson,C.R. Zeithaml,C.P.(1984).AcademyofManagement:Stageofproductlifecycle,BusinessstrategyandBusinessperformance.27:1.p5-24.

Barrow,C.Barrow,P. Brown,R.(1998).Thebusinessplanworkbook.3rdedition.London:KoganPage.

Hofer,C.W.(1975).Towardacontingencytheoryofbusinessstrategy.AcademyofManagementJournal.18,p784-810

Helms,M.M. Nixon,J.(2010).ExploringSWOTanalysis wherearewenow?